About Flavia

Born in 1985 in Rome, Flavia La Rocca is the founder and the designer of the brand that brings her name: flavialarocca.

After a BSc in “Scienze della Moda e del Costume” at La Sapienza, in Rome, in 2007 moves to Milan where started her career in various and prestigious press office as Blumarine, Valentino, Vivienne Westwood e Prada.

Experience, knowledge and a strong passion have brought Flavia to start working her own brand in the late 2011. A signature style of modular clothes defined by geometric lines was immediately apparent in her first collection together with her commitment to sustainability that is part of the brand’s ethos to being a responsible, honest, and modern company.

In the past years Flavia La Rocca has been included among the emerging designers selected by Vogue Talents.
In September 2013, Flavia was one of the three ‘The Talents Night’ competion winners, a project promoted by Vogue Italia and VISA.
In 2014 she has been invited twice as guest at ‘London Fashion Week’ Estethica as Emerging Talent in Sustainable Fashion.

Her brand has already attracted the attention of international press and celebrities.
Among which, The Telegraph UK has included flavialarocca as one of the 8 new brands to watch, famous actresses and models as Amber Valletta and Milla Jovovich, international fashion editor as Susie Bubble have worn her pieces in more tha one occasion.

“I create clothes that lend themselves to the fashion game, in a responsible, dynamic, contemporary way.”

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