The initiative is part of a wider agreement which, since last September 18, UniCredit become “Official Sponsor” of the National Chamber of Italian Fashion to the next
four years, with the aim of supporting one of the key sectors of Made in Italy and symbol of excellence of our country.
“We are proud to contribute to the development of a crucial sector for the brand in Italy world – said Gabriele Piccini, Country Chairman of UniCredit Italy – With
Fashion Lab will make available to 18 young creatives our expertise and our know-how. The goal we set ourselves, together with the National Chamber of Fashion, is
continuously support the growth of these companies dedicated to excellence, providing opportunities to meet with suppliers, customers and investors on an international basis, enhancing the visibility of their brands and offering significant opportunities to upgrade their managerial skills. With this initiative, UniCredit confirms its mission of Bank of Fashion and follows up alongside strategic interventions that, in 2013, involved more than 200 SMEs. ”
“The Fashion Lab project conceived by UniCredit, the Bank of fashion is an important step and concrete that looks to the future of our industry. This initiative is the approach
pragmatic, with a program developed on the needs of emerging brands. The new generations are the future of Made in Italy, the new life of a system that the whole world envies us. Ensure their maximum support is one of the key assets for National Chamber of Italian Fashion. “Comments Carlo Capasa, President of Chamber Italian Fashion “Taking advantage of what we have built and the immense wealth that Italian fashion is, we must look ahead, grasping the challenges of the future: sustainability, digitization, and especially the creation of better conditions, so that young people can pursue creative and strengthen the great tradition of Italian fashion worldwide. Between heritage and innovation.”