flavialarocca is one of the protagonists of ‘Il Nuovo Vocabolario della Moda Italiana’ exhibition – La Triennale di Milano

flavialarocca is one of the protagonists of ‘Il Nuovo Vocabolario della Moda Italiana’ exhibition at La Triennale di Milano. Milan. 24 November 2015 – 6 March 2016.

The one of a kind exhibition was created from the need to recognize and celebrate the present Italian fashion world as well as its

Processed with MOLDIV
Processed with MOLDIV
Processed with MOLDIV
Processed with MOLDIV

protagonists: brands and creative minds that have renewed and recovered its traditional cultural, technical and technological DNA over the past 20 years, rewriting it in a language that is completely original.

The New Vocabulary of Italian Fashion analyses this language and the new nature of Italian fashion through the work of its protagonists and their various expressions. From ready-to-wear and streetwear to footwear, eyewear, jewellery and hats, it is an original vocabulary of style and productivity.

The exhibition is an accurate staging of the stretch of the Made in Italy label’s recent history since 1998, the year that marks the concrete transition to a world interconnected by the web and new forms of communication.

To enhance the design content of garments and accessories, as well as to strongly express the concept of “vocabulary”, the exhibition is structured in a path composed of key words that each summarize a typical concept that is renewed by Made in Italy products. For example: Material, Construction, Adornment, Detail, Workshop… each characterized by installations that illustrate the product and its creative process, from the pattern to accessories and trials of working components.

flavialarocca’s pieces are displayed in the ‘Construction’ area, where is highlighted the main concept of the brand: the modular and interchangeable clothes, as a new way of doing fashion part of the new nature of Italian Fashion.


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